- To be the premier business organization of the country in all its line of business activities.
- To lead and to have significant dominance in the global white minerals market.
- To relentlessly pursue in the new global movement for a "Customer Driven, Quality Oriented, Socially Conscious" industrial organization.
- To adhere to the highest standards in Mining & Manufacturing, beyond the stringent parameters of environmental stipulations.
- To pursue research & development diligently
- To adopt, adapt, assimilate and integrate the latest technology for value addition into products & services